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PACO RABANNE
PACO RABANNE: AN INNOVATIVE, SINGULAR VISION SINCE 1966
An innovative fashion house as singular today as when it was founded in 1966, Paco Rabanne stands out for unifying an avant-garde vision with modern values. Since the earliest collections through the 1960s and ‘70s, the Paris-based brand has explored ideas of radical craft—from the use of metal mesh as fabric that contours the body, to assemblages of unconventional materials that create kinetic silhouettes. Worn by the likes of Brigitte Bardot, Jane Birkin, Françoise Hardy, and Audrey Hepburn, Mr. Rabanne’s daring designs became iconic and identifiable. They signaled an evolving, liberated expression of femininity—one that subverted traditional codes while appearing effortless in attitude. With the arrival of Julien Dossena as artistic director in 2013, the house became infused with a youthful vibrancy reflected in his eclectic references and inspired creation. Through ongoing collaborations with established artistic talents such as Marie-Amelie Sauvé, Marc Ascoli and Peter Saville, Paco Rabanne takes a dynamic view of its archives and an inclusive approach to its community. Beyond its retail network, the brand has developed a strong digital presence — both through the web site and with online vendors — which has allowed a new generation to discover how the heritage of Paco Rabanne remains consistently in step with the times.
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