3x1, pronounced “Three by one”, was launched in 2011 by denim designer and entrepreneur Scott Morrison. The name is derived from denim’s standard weaving construction, the 3x1 (Right Hand Twill). Scott, a pioneer in the denim industry, reshaped the way people looked at denim by celebrating the production process at its very finest. In 2021, the brand is bringing back its authentic denim fits, designed with purpose for people who make a difference.3x1 is now present in more than 200 international points of sale.