Loretta Caponi founded her namesake label in Florence in 1967 and today it continues to evolve its signature hand-embroidered clothing and linens. Today, the label champions the continuation of Italian heritage techniques – the catanella stitch is a signature – which are delicately married with modernity in whimsical, feminine pieces. Expect a mix of demure dresses and alluring blouses, all of which are richly handcrafted.