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MASSIMO ALBA MEN
Massimo Alba begins his career behind the scenes as a designer and creative director for a number of influential Italian brands.In the mid eighties he created the brands Ever Clean e 97 rue des Mimosas, and cashmere items for home. Thanks to the product and image innovation, the concept and the brand 97 rue des Mimosas and Ever Clean were acquired by Malo in 1987. As creative director for Malo (1988-1999), he designed and developed a new brand and product concept, overseeing the image of the collections, showrooms and stores. He was both the product designer and coordinator of all communication actions. From 2000 to 2002, as creative director, he relaunched the brand Agnona.
Massimo Alba's menswear collections are characterised by anunderstated, modern elegance that transcends the concept of seasonalfashion trend to focus on what the designer commonly refers to as“emotional comfort”. The brand's philosophy is shaped by the premisethat clothes are meant to feel like friends, loyal companions in ourevery-day life. This explains why items are often treated with artisanaltechniques meant to attribute a sentimental, worn-out patina to them.Nothing's excessively ironed, fabrics are meant to remain soft,reassuring and welcoming. Each season, Massimo Alba's menswearcollections feature high quality, naturally sourced fabrics like cashmere,wool, linen and baby corduroy. Massimo Alba's style rejects theconventions of formality and embraces a more personal and sentimentalapproach to dressing, designed for modern-day men who are unafraidto wear their hearts on their sleeve and fully experience their feelings.
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