Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard launched their eponymous brand with the signature interchangeable Dickey jacket in 2010. Building a bridge between off-duty wear and sharp staples, they craft impeccably designed essentials that strike the perfect balance between classic and cool. Our edit includes smart tailoring, comfortable cut pants, and subtly feminine tops.
This season for the Veronicas—Veronica Swanson Beard and Veronica Miele Beard—was “all about the suit and sets,” they said backstage before their show this morning at Spring Studios. The Veronica Beard brand is pragmatic and finds glamour in utility. Its customers span a wide range of ages and occupations: The label is informed not only by them, on and off social media, but also by the front row at the show.
Novelty for spring came not in the shape of traditional print vehicles but as “texture over print,” as the Veronicas said of a range of cheerful plaids, stripes, and a floral jacquard. Most striking were a range of very luxe tan perforated leather separates and a scaled up diagonal plaid with sequins. The latter spoke best about the label’s versatility.
