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For more than seventy-five years, Brioni has remained the go-to tailor for the world’s most iconic men. Founded in 1945 by visionary tailors Nazareno Fonticoli and Gaetano Savini, the label’s bold designs have made it a sartorial destination for Hollywood movie stars, musicians, artists and heads of state. Transforming the landscape of menswear with impeccable standards, the Brioni name quickly became synonymous with the best in masculine style. The brand sealed its reputation as an industry leader in 1952 by presenting the first ever men’s fashion show in Florence’s Palazzo Pitti. This groundbreaking collection became the benchmark for Roman tailoring and established the modern notion of elegance in menswear.
In the age when Savile Row was synonymous with men’s style, an innovative Italian, Gaetano Savini, put his country on the map, forever reinventing menswear. From the first men’s fashion show at Florence’s Palazzo Pitti in 1952 to his craftsmanship influences still evident in today’s styles, Savini was truly a creator on the cutting edge. His legacy as the visionary and designer extraordinaire behind the Brioni luxury brand is celebrated in this spectacular illustrated edition. Highlighting examples of Savini’s innovative cuts, bold colors, and the psychedelic patterns that led the Peacock Revolution of the 1960s, The Man Who Was Brioni includes sketches and newspaper articles illustrating how the man became the legend. Replete with letters, photographs, and personal anecdotes from Savini’s daughter and Brioni heir, this volume details the brand’s far-reaching influence, and how it came to be known as “the Dior of menswear.”
Fox Thicket Folly designer scented candle, with a pure porcelain body and a burning time of about 30 hours.
A gothick folly, warmed by a crackling fire. The scent of woodsmoke, cedar, patchouli and tobacco.
Rajathra Palace designer scented candle, with a pure porcelain body and a burning time of about 30 hours.
A maharaja’s retreat in the hills of Rajasthan. Rose and patchouli, sensual spices and a sultry animalic scent.
Designer plate in pure porcelain ( 10,62 in ), it can be used as a platter, a centrepiece and as a decorative object.
When the Maharaja left for Monaco in 1948, the crumbling palace was closed. Its marble rooms were nonetheless cleaned and polished every day, and its legendary rose gardens watered and cared for. A guard is still posted on the ramparts, watching over the winding entrance avenue, at the same time hoping to see a cloud of dust, raised by a procession on horseback.

